
The Purple Pact
Our Pact, your sale. Reduce fall-throughs and enjoy a more secure sale with our exclusive deposit scheme where buyers and sellers commit early. Made for the serious movers.

What is the Purple Pact?
It's our way for buyers and sellers to show commitment to a sale early on. Both must opt in to the Purple Pact, and the seller must accept the buyer’s offer for our partner, Gazeal, to arrange the Pact.
The Pact is completely optional for both parties. You’re not automatically opted in or out – it's always your say first.
How it works for buyers
Our Pact works different for buyers and sellers. Found a property you love and have to have? Buyers pay a small holding deposit to secure a property - for a smoother sale.
How it works for sellers
Our Pact works different for buyers and sellers. For a smoother sale and to lock into serious buyers, sellers have the option to use the Pact, with no fee, no risk.
Purple Pact FAQs
Purple Pact is Purplebricks’ exclusive way for buyers and sellers to show commitment to a sale early on. Both must opt in to the Purple Pact, and the seller must accept the buyer’s offer for our partner, Gazeal, to arrange the Pact.
Purple Pact is completely optional for both parties. You’re not automatically opted in or out – it's always your say first.
Once an offer has been agreed, both buyer and seller will be contacted by Gazeal. They’ll handle the Pact – which essentially secures the sale while it completes.
That would be our good friends over at Gazeal. They’ll be in touch with both the buyer and seller to arrange the Pact.
Great to have you on board! When you make an offer, you’ll be asked if you want to opt in to the Purple Pact. If you have selected yes and the seller accepts your offer – congrats! – then Gazeal will be in touch with you both to arrange the Pact. The Pact is handled by Gazeal – so look out for their call.
They’ll take your holding deposit and we’ll automatically decline any other offers the property had.
When the sale completes, you’ll receive £350 of your £500 deposit back in your account. Put it towards your sale or stash it away for a new TV or a giant haul of pick-n-mix. We don’t judge.
Have you ever fallen head over heels for a property you’ve viewed and know you just have to have it?
Or maybe you’ve been the victim of gazumping before and want to make sure your accepted offer has more protection.
With Purple Pact, your commitment to the sale can be locked in. With our Pact, buyers show that they’re serious, and it can help to keep the sale moving forward. It’s a ticket to the front of the line for the property, helping both the buyer and seller roll towards completion.
With Purple Pact, handled by Gazeal, you put forward a £500 holding deposit (if you and the seller opt in, and your offer is accepted). When the sale completes, you get £350 refunded back to your account.
That means it’s just £150 for exclusivity to the property, potentially saving you thousands in failed transaction fees such as legal and survey costs. For the serious buyer, it’s a sure way to show your commitment – all for a small holding deposit.
If the seller withdraws their property and the sale can’t go ahead, you get all of your holding deposit back.
If you decide to back out of the sale, Gazeal have made it so you can get your deposit back for an allowable reason. These include serious property defects, failure to secure financing, defective titles, substantial changes to agreed terms, death of a party, and other special conditions.
If you’re not sure, get in touch with Gazeal who arranges the Pact.
There’s no fee – just a smoother sale ahead. You get Purple Pact as part of your service, and there’s no additional cost. It's optional to use, too.
If you opt in, you can request buyers to opt in too, if you’d like more certainty from a committed buyer. Because we’re all about fairness, the buyer can opt in or not.
When you instruct Purplebricks, you’ll see that Purple Pact is part of your package (as standard, no additional cost). Once you receive an offer, you can opt in or out of the Pact – your choice. From there, if you’d like to opt in and the buyer hasn’t, you can request that they do so, if you’re after more certainty in the sale. As there’s no fee, it’s a great way to show buyers you’re serious.