We are Purplebricks Group Plc of Suite 7, First Floor, Cranmore Place, Cranmore Drive, Shirley, Solihull, B90 4RZ (company number 08047368) (Purplebricks).
At Purplebricks we take data privacy very seriously and want to make sure your experience with us is the best it can be. This Privacy Policy gives you a clear view of who we are, how we collect, share and use the personal information you provide us, how we protect your data to the highest standard and the rights and choices you have to control your personal information and protect your privacy.
When you enquire or register for products or services provided by Purplebricks we may collect personal data about you from a variety of sources.
The majority of information we collect about you will be provided directly from yourself during the course of your relationship with us however we may obtain information from other sources such as other third parties e.g. Rightmove and Zoopla or publicly available sources such as HM Land registry.
When you use our products and services we will collect personal information such as:
If you don’t provide us with this information, we may not be able to provide you with access to our products or services.
We do not routinely collect special category data however if you choose to provide this information to us we will treat the data with the additional protection given under data protection laws.
During the course of our relationship with you we may ask for additional information from you which is required for us to fulfil the specified service.
We are committed to protecting your personal information and implementing appropriate technical and organisational security measures to protect it against any unauthorised or unlawful processing and against any accidental loss, destruction or damage.
We store all your personal data in highly secure software systems and when we share your personal data with third parties we do so in a safe and secure manner.
If you are a user of our website and app we will use your personal data:
If we contract with you as a seller or a landlord we will use your personal data:
If you are a buyer or potential tenant we will use your personal data
If you are a customer or prospective customer and contact us via phone or live chat we will use your personal data:
We will use your personal data to send you information about products and services of ours which may be of interest to you. We do this as we have a legitimate interest to provide you with products and services which may be of interest to you.
You have a right at any time to stop us from contacting you for marketing purposes. If you wish to amend your marketing preferences, please click here.
General Third Party Data Sharing
Whose Data we share |
Third Party |
Reason for Data Sharing |
Type of Data Shared |
Seller/Buyer Tenant/Landlord |
The other party to your transaction |
To allow the transaction to proceed. |
Contact details, |
Seller/Landlord |
Deferred payment provider |
To process your deferred payment |
Contact details, |
Seller |
Auction providers |
To enable you to discuss the option of selling your home at auction |
Contact details, property details |
Tenant |
Reference providers |
To obtain a reference for you as a potential tenant. |
All information provided as part of your tenancy application |
Tenant |
ID Check providers |
To check your right to rent in the UK |
Contact details, DOB, ID details (e.g. passport number, driving licence number) |
Seller/Landlord |
Anti-Money Laundering checking providers |
To enable us to perform Anti-Money Laundering checks |
Contact details, DOB, ID details (e.g. passport number, driving licence number) |
Seller/Landlord |
HM Land Registry |
To verify ownership of your property |
Contact details, Property details |
Seller/Buyer |
Energy Helpline/Water Suppliers/Local Authorities |
To switch your energy supply and register you for water supply and council tax if you opt for this service |
Contact Details, Date of Birth, Property Details, Energy Usage Information, Bank Details |
Landlord/Tenant |
Inventory providers |
To carry out Inventory checks and report on the condition of your property |
Contact Details/Property Details |
Landlord/Tenant |
Maintenance Contractors and Out of Hours service providers |
To arrange and carry out essential maintenance and emergency repairs to your property when necessary |
Contact Details/Property Details |
Landlord/Tenant |
Deposit Protection Service |
To keep your Deposit money safe |
Contact Details/Financial Details |
Landlord/Tenant |
Our Zero Deposit scheme partner |
To provide you with the option of entering into a Zero Deposit arrangement |
Contact details |
Landlord/Tenant |
Our Utility switch partner |
To notify utility companies of changes to occupancy and to give you the option of switching to a better energy deal |
Contact details/Property Details |
Marketing Data
Details of third parties who we may share your data with for marketing purposes are set out below. We share this data as we have a legitimate interest to provide you with products and services which may be of interest to you. You can control who we share your data with for marketing purposes through your marketing preferences, please click here
Whose Data we share |
Third Party |
Reason for Data Sharing |
Type of Data Shared |
Seller/Buyer |
Our mortgage partner |
To enable you to obtain mortgage advice |
Contact details, DOB |
Seller/Buyer |
Our conveyancing partner |
To provide you with a conveyancing quote |
Contact details, property details |
Seller/Buyer |
Our surveying partner |
To provide you with a survey quote |
Contact details, property details |
We may also share your information with third parties other than those listed above if we have a legal requirement to do so. These may include the police, local authorities and other law enforcement and regulatory agencies where we are satisfied that the relevant agency has demonstrated a proper legal basis for requesting the personal information, unless there is an overriding and urgent safeguarding concern where non-disclosure would harm the vital interest of any party when disclosure may take place without a request in writing.
From time to time, the people or organisations whom we share personal data with may request that we transfer personal data to their operations outside the UK. On a case-by-case basis, we may agree to such transfer of personal data to operations in EU countries or to/from countries deemed to have data protection laws accepted by the UK.
For other countries, we will only agree to such transfers of personal data where we are satisfied that the personal data will be sufficiently protected through measures such as approved standard contractual clauses between the data exporter and importer. Any standard contractual clauses which we put in place will be available from us on request.
We retain your personal data only for as long as we need to comply with our obligations under The Property Ombudsman Code of Practice and rules set by HMRC. The retention periods are:
This policy explains what cookies are and how they are used on Purplebricks websites and applications. We encourage you to read the policy in full so that you understand what information we collect using cookies.
What is a Cookie?
A “cookie” is a simple ‘text file’ which typically contains two pieces of information: a site name and a unique user identifier using your Internet Protocol (IP) address. If you agree, we will store these cookies on your browser or hard drive when you visit our website. We use the following four types of cookie:
Strictly Necessary Cookies
These cookies are essential to make our website work. Without these cookies, our website cannot operate effectively - Examples are; ‘Book a Valuation’, ‘Book a Viewing’ and ‘Make an Offer’.
Analytical and Performance Cookies
These cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your website experience. These cookies do not collect information that identifies you, instead they aggregate masses of data to provide information about how our website is performing.
Functionality Cookies
When you are browsing these cookies remember your preferences and help improve your website experience. These include things like remembering your browsing and language preferences or your chosen image size, meaning we can serve you the best possible experience each time you visit our site.
Targeted Advertising Cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to deliver advertisements which are more relevant to you. For example; location information, buying or selling status. We may also share this information with third parties for this purpose and you may see our advertisements while using other third-party websites.
By using our website, you agree to us placing these sorts of cookies on your device and accessing them when you visit our website in the future. You can delete any cookies that are already on your device through your browser and opt-out of targeted advertising cookies here.
Our Cookies
To make full use of your online experience, your computer or device will need to accept cookies. If cookies are not enabled on your computer or device you will be unable to log in, request a valuation, book viewings, or receive an experience personalised to you.
Strictly Necessary Cookies |
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Cookie |
Cookie Reason |
.PB |
The cookie stores the website session Identifier meaning that the session and activity associated to the session can be identified.
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__RequestVerificationToken |
This cookie is used to request and store verification tokens. Without this cookie we would not be able to protect our customers from anti-forgery. |
Analytical and Performance Cookies |
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Cookie |
Cookie Reason |
_ga |
Google Analytics cookies allow us to monitor site performance and user behaviour. They also allow us to deliver a personalised on-site experience using this data. |
_gid |
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_dc_gtm_UA-66142993-1 |
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__hstc |
Hotjar Cookies allow us to track user behaviour on the website. The cookie collects information about site visits and page activity. |
ajs_anonymous_id |
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ajs_group_id |
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ajs_user_id |
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hubspotutk |
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__cfduid |
Salecycle Cookies are used to provide a personalised experience when viewing property information.
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_fbp |
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_ga |
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_hjid |
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intercom-id-fsiuwakg |
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__insp_nv |
Inspectlet Cookies are used to help us better understand website users behaviour and bring to our attention the most important problems to fix on our site. This is achieved through recording session activity on our website that we can analyse and watch back at a later date.
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__insp_pad |
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__insp_sid |
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__insp_slim |
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__insp_targlpt |
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__insp_targlpu |
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__insp_uid |
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__insp_wid |
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__insp_norec_sess |
Functional Cookies |
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Cookie |
Cookie Reason |
.HashPB |
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.SessionExpire |
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bc-visitor-id |
Boldchat Cookies allow us to provide live chat services to our customers |
bc.visitor_token |
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bc_pv_end |
Targeted Advertising Cookies |
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Cookie |
Cookie Reason |
MUID |
Target Advertising Cookies are used for tracking performance from Advertising Campaigns such as Google Adwords, Bing and our Social Media Channels. |
MUIDB |
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SRCHD |
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SRCHUID |
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SRCHUSR |
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SRCHHPGUSR |
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1P_JAR |
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AID |
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ANID |
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APISID |
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CONSENT |
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DSID |
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HSID |
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IDE |
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NID |
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S |
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SAPISID |
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SEARCH_SAMESITE |
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SID |
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SIDCC |
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SSID |
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ABDEF |
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ANON |
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MSCC |
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NAP |
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OID |
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_gcl_au |
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_fbp |
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permutive-id |
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permutive-session |
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_RwBf |
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_U |
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c_user |
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datr |
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dpr |
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fr |
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sb |
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spin |
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Xs |
Controlling the Use of Cookies
You can enable, disable and delete cookies through your browser. If you choose to disable cookies, our website may not operate correctly, and you may not be able to access secure areas of our website, make bookings or accept viewings. If you choose to delete your cookies, you may have to update your preferences with us again and the experience you receive upon returning to our site for the first time may be slightly degraded until our cookies update with your preferences again.
Click the links below to learn how to manage your cookie preferences through your browser:
Advertising on Other Third Party Websites
We use Targeted Advertising Cookies to remember the services you are interested in when browsing our website. If you later view certain selected third-party websites or social media platforms, we are able to provide advertisements relating to those products and services that you have shown interest. The advertisement could appear in different formats, such as this example below:
Example:
You can opt out of targeted advertising shown on third party websites at any time on the Your Online Choices Website or clicking the double lines in the bottom corner of the advertisement. If you decide to remove all your browser information including cookies the adverts will appear again following your visit to our website as the information will have been lost.
Our website contains links to other websites. This Privacy Policy only applies to this website so when you link to other websites you should read their own privacy policies.
Under Data Protection Law, you have a number of rights relating to your personal data. The rights available to you depend on our reason for processing your information. You have the following rights:
To exercise any of these right please contact us at dpo@purplebricks.com
We want to make sure that your personal information is accurate and up to date. You may visit your Privacy Dashboard to correct or remove information you think is inaccurate.
We do not carry out any purely automated decision making.
We keep our Privacy Policy under regular review and we will place any updates on this web page. This Privacy Policy was last updated on 9th February 2022.
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy and comply with The Property Ombudsman Codes of Practice. If you wish to make a complaint about how we have handled your personal data, in the first instance please contact the Data Protection Officer using the details set out in the How to contact us section below. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to your local data protection authority the Information Commissioners Office
Please contact us if you have any questions about our privacy policy or information we hold about you:
By email: DPO@purplebricks.com
or write to us at:
Data Protection Officer
Purplebricks Group plc
Suite 7
First Floor
Cranmore Place
Cranmore Drive
Shirley
B90 4RZ