How much are our estate agent fees?

Some estate agents charge you thousands in pointlessly high commission fees. We let you choose the services you actually want and tell you exactly what you're paying for. Funny, that.

Ready to sell your home for free?

How much do traditional estate agent fees cost?

Traditional agents charge anywhere from 1-3% of the purchase price — plus VAT. HomeOwners Alliance puts the average agent fee at around 1.5%.

How much could you save?

That means on the average UK home, which is worth £290,000, you could save around £4,350 by using Purplebricks. Yup — over £4,000 pounds.

That’s £4,350 that could be going to your next home. Or on an amazing holiday. Or on four grand’s worth of pick and mix — we’re not here to judge. It’s your money, after all.

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How do Purplebricks estate agent fees work?

Wondered what you’re actually paying estate agents for? You’re not alone. That’s why we do things differently. We’ll sell your home for free, with optional add-ons if you want them. It’s completely your choice.

Basically, we tell you what things actually cost and you choose whether you want them or not — so you’re only paying for things you actually need. How revolutionary, right?

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You could save


High street agents charge around £3,900 (1.3%), but you can sell with us for free.†

Change 1.3% comparison fee

†Our Free package might be different to a High Street agent offering. You’ll be in control of taking your own photos and
hosting viewings. If you’d like these done for you, you can choose one of our upgraded packages.

It pays to plan ahead

It’s not just estate agent fees. Moving home is a big life event — so planning ahead is key.

Stamp Duty

When buying a property, you may need to pay Stamp Duty Land Tax (SDLT). This is dependent on property price, type, location, and the type of buyer you are. Find out how much Stamp Duty you may need to pay today.


For most of us, the deposit is the big hurdle to get on the property ladder. You’re normally looking at around 10% or more of the purchase price, but there are some schemes available to help.

Legal Fees

A conveyancer is just a fancy word for solicitors who deal with property transactions — and a good one is worth their weight in gold. Luckily, we can help.


Mortgages are an ongoing cost after you buy your home — and nothing to be trifled with. If you’re looking for the right deal for you or just have questions about where to start, our experts can talk you through it.*

*There may be a fee for mortgage advice. The actual amount you pay will depend upon your circumstances. The fee is up to 1% but a typical fee is £299.

Your home may be repossessed if you do not keep up repayments on your mortgage.

Our costs explained

What is commission and why don’t you charge it?

Traditional estate agents have charged too much, for too long. Instead, we’ll sell your home for free or let you choose the services you actually want. It’s just a fairer way to sell.
Our costs explained
Our service explained

Will I get the same 'high street' service?

Many of our local agents started out as traditional high street estate agents, which means you're getting the same great service, and more.
Our service explained
Our approach explained

How does it all work?

Want to get up to speed with the Purplebricks way of doing things? That's fine by us. We're all about simplicity, transparency and trust.
Our approach explained

FAQs about estate agent fees

Get answers to some of our most frequently asked questions about estate agent fees and services.

According to a July 2018 survey conducted by TheAdvisory, average estate agent fees are currently 1.42% including 20% VAT. Individually, fees usually vary from anywhere between 1-3%.

The duties of an estate agent are regulated by the Estate Agents act 1979 - but charging commission is part of a contract set out by the estate agent, meaning the percentage they charge is completely up to them.

While not typical in the UK, some smaller or independent estate agents may be willing to negotiate their percentage. That said, it is unlikely to dip much lower than 1%. Larger, nationwide estate agents are less willing, due to strict policies they will have in place regarding commission levels.

Fees presented by traditional estate agents are required by law to include VAT, but it is worth bearing in mind that some estate agents may still decide to exclude this information. If so, there will be an additional 20% to consider on top of the advertised fee.