This week sees the launch of Purplebricks latest TV advertising campaign, “You’ll be totally sold”, which brings to life the positive experiences of our many Purplebricks customers through the magic and charm of stop frame animation. Inspired by real customer reviews, the two thirty second ads showcase the stories of Purplebricks customers who, despite some initial questions, have been ‘totally sold’ on the brand due to their positive selling experience and great customer service received from their Local Property Experts.
These adverts have been created by creative agency, Snap LDN, who worked closely with Director Joseph Mann and award-winning production company Blinkink, who have had previous success with adverts for John Lewis, Sainsbury’s and many more. Blinkink also enlisted the talents of stop motion animator, Andy Biddle, who has worked on productions including Wallace & Gromit, Isle of Dogs and the 2017 BBC Christmas Ad to name a few.
The production of the ads have taken place in Blinkink’s famous Clapham road studios with each of the thirty second ads featuring 700 individual movements to bring the puppets to life. The detailed and meticulously crafted living room and kitchen sets were also custom built for the team at Purplebricks.
The TV campaign is also supported by radio and outdoor activity, and is bolstered by our recent receipt of the Feefo Gold Trusted Service Award, and the release of TwentyCi data showing that Purplebricks has sold more homes than any other agent for two years running1.
Gemma Schmid, Head of Brand Marketing and Communications at Purplebricks, said: ‘Commisery has catapulted Purplebricks into the estate agency mainstream over the last three years and made us famous for challenging the outdated commission model. The Purplebricks brand is now more recognised than any other brand in the property sector, and is selling more homes than any other estate agent. The next stage of our growth is to champion the positive experience of our customers. If home-sellers have any doubts about the quality of our service, the testimony of our customers speaks for itself’.
Jon Boardman, CEO at SNAP LDN, said: ‘We’re hugely proud of the Commisery campaign and the role it has played in driving Purplebricks’ mainstream success. Our new campaign will, we believe, be equally significant in driving growth. It is grounded in the truth that, despite initial reservations from some home-sellers, the actual Purplebricks customer experience is overwhelmingly positive, and that’s all down to the exceptional service provided by their local property experts on the frontline’.