The Blog

A collection of articles to help you sell, buy and let

How Lockdown has transformed our home buying behaviours and changed our priorities


There can be no doubt that 2020 has been a year of extreme change. We have seen our lives turned upside down and in many ways how we work and interact with others is unrecognisable to how it was just 12 months ago. As a result, we have experienced changes in our needs and behaviours which has seen us re-prioritise the things in life that are most important to us. And the home-buying process hasn't been immune to this.


At Purplebricks, we have seen how our users have re-evalued their requirements; what they are looking for in a home, how they conduct their home search, and what they expect during the process. We recently conducted a survey of 2,000 homeowners and it has revealed how technology is changing the way people view and buy homes.

It's a fascinating look into how property transactions have evolved to adapt to our new normal. 42 per cent of people are now prepared to use an app to help manage the entire sale of a property. A third of house hunters use Google Street View to scope out a new neighbourhood. Even how we communicate in a chain has evolved, with almost of half of those interviewed saying they would prefer to communicate with their solicitor and estate agent through electronic means and 1 in 10 being happy communicating with their solicitor and estate agent over WhatsApp when trying to get a house move over the line.